REAL ESTATE CHALLENGE

CONGRATULATIONS TO OUR 2019
REAL ESTATE CHALLENGE WINNERS
TEAM: USC

REAL ESTATE CHALLENGE 2019

There is no better rivalry than UCLA Bruins vs. USC Trojans. NAIOP SoCal is excited to celebrate this rivalry and the dynamic graduate real estate programs at these universities each year as part of its UCLA vs. USC Real Estate Challenge.

Planned for November 21, this year’s Real Estate Challenge will once again bring together student teams from the Ziman Center of Real Estate at UCLA’s Anderson School of Business and the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy in a head-to-head competition to determine the highest and best use for a unique parcel of land in Southern California.

For 2019, the student teams will present their proposed plan for a 15-acre site located at the major intersection of Beach Blvd. and Katella Ave. in the city of Stanton. The site is owned by ORCO Block and Hardscape, a leading Southern California manufacturer of block and hardscape.  The student teams will craft a redevelopment plan that maximizes long-term economic benefits of the site for the family members and owners of ORCO, while accomplishing the goals of the City of Stanton of increasing and diversifying revenues to the City and creating areas for high-quality jobs, retail and housing.

Who will bring home the Silver Shovel? Stay tuned as we release details on the event, teams and judges in the days and weeks leading up to the 2019 battle!

Great sponsorships are available now and include tickets at each level. For more information, contact the Chapter office at 714-979-9131. 

ABOUT REAL ESTATE CHALLENGE

Each year, USC and UCLA students compete in NAIOP SoCal’s Real Estate Challenge. Competing teams from the Lusk Center for Real Estate at USC’s Marshall School of Business and Price School of Public Policy and UCLA’s Ziman Center for Real Estate at the Anderson School of Business prepare comprehensive development proposals for a location chosen by a committee of NAIOP SoCal members. The students spend six weeks in intensive research and preparation before presenting their cases before a panel of local real estate veterans and an enthusiastic audience of over 250. Learn what drives the students to compete each year:

The Real Estate Challenge is a valuable opportunity for the students who participate to gain hands-on, real-world experience in the industry; it’s a hallmark of NAIOP SoCal’s commitment to motivating, educating and engaging the next generation of real estate professionals. In addition to the student competition, the event is a great way for the real estate community to cheer on their favorite Bruins and Trojans. The event lines up with the fall football season and the historic match-up between USC and UCLA. To increase the competition, the Real Estate Challenge features commentary from well known former athletes on the upcoming football game.

Keep reading for more information on the Challenge and its importance to the schools, as well as the benefits of having your site be the subject of the Challenge Project.

The Real Estate Challenge has become one of NAIOP SoCal’s hallmark events, and the success of past student presentations is now evident in many sites that were previous subjects of the competition – and are now thriving, go-to locations.

Stay tuned for more information to come for this year’s Real Estate Challenge 2019!

Learn about our Sponsorship Opportunities

Thank you to the following Sponsors who have shown their support!

FIELD PASS SPONSOR

PRESS BOX SPONSOR


FIFTY-YARD LINE SPONSOR

SAA interiors + architecture

MEDIA SPONSOR

CONNECT MEDIA

Have some great ideas?
Want to get involved with the Real Estate Challenge Committee?
Contact Us!

Chair
Eric Paulsen
Cushman & Wakefield
949.930.9207

Vice Chair
Susan Orloff
RYAN
818.543.4760

Advisor
Mark Mattis
Madison Marquette
310.215.8500