CRE Converge 2019 Comes to Southern California!

NAIOP’s annual conference, CRE.Converge 2019, will be held at the JW Marriott at LA Live in Los Angeles from October 14 to 16. This is the largest conference hosted by NAIOP, bringing together more than 1,300 commercial real estate developers, owners, investors and other CRE professionals from across North America.

More than 25 sessions will cover hot topics in the industrial, office, retail and multifamily sectors, as well as the latest in technology, economics, investments, trends and CRE opportunities, helping you to stay ahead of the curve and continuing your professional development.

Keynote speakers at this year’s conference include three dynamic leaders: tech titan Steve Wozniak; Marcus & Millichap President & CEO Hessam Nadji speaking with the Pew Research Center’s Richard Fry, Ph.D.; and Stratfor’s global analyst Reva Goujon.

Our NAIOP SoCal chapter will be hosting a reception for attendees at the Conga Room at LA Live. There are also a number of great tours that will take place during the conference, including:

  • Century City Tour

Over the past 50 years, Century City has transformed into a vibrant city with culture, shopping and industries that make it a Los Angeles destination. Famous films such as Die Hard and Planet of the Apes have used Century City as their backdrop, and with many production companies headquartered there, movies and television programs continue to be made in this dynamic community. Explore the area’s Westfield Shopping Mall, transformed following a $1 billion makeover. Major renovations include new “experiential” features, amenitized and LEED-certified office buildings, solar parking features, and sustainability initiatives including a water recovery project and more.

  • Culver City Tour

Downtown Culver City is in the throes of a dramatic revitalization, with exciting new development projects including One Culver and Ivy Station bringing new energy and opportunities to the area. Tour One Culver, purchased by LBA Realty from Sony, which introduces a mixed-use office and retail environment with indoor/outdoor common areas and multiple amenities and green features. Then visit the site of Ivy Station, a $300 million transit-oriented development that will provide residential, office and retail space along with a restauraunt and boutique hotel. A large center outdoor space will host community events, markets, performances and programming.

  • L.A. Industrial Infill Tour

Industrial infill hasn’t slowed down in Los Angeles. Start by touring the Goodman Logistics Center, the site of a former Albertsons distribution center that will become a two-building logistics campus incorporating a flexible and sustainable design for future logistics and e-commerce tenants. Next, visit CubeWork, a shared warehouse-plus-office-space provider that is redefining the workplace ecosystem. Then Arcadia Logistics Center, with 1.1 million square feet of industrial/warehouse supported by engineered fill up to 165 feet deep (the property was previously used as a sand and gravel quarry).

  • Orange County Tour

This comprehensive tour starts with an overview of the Orange County market from Irvine Spectrum Center, a shopping destination that recently underwent a $200 million reinvestment to incorporate new amenities – including a unique climbing structure that is part-jungle gym and part-art piece. Then Great Park Irvine, an 1,300-acre entertainment district that housed the former Marine Corps Air Station El Toro, with plans for new recreation and competitive sports facilities, parkland, and more. At master-planned community Flight at Tustin Legacy, the project boasts groundbreaking and progressive archcitectural design features along with best-in-class amenities. The Boardwalk, an iconic office complex just minutes from Newport Beach, also incorporates sought-after amenities and a dedicated on-site concierge team for a hospitaliy-inspired experience.

  • Virtual Reality Project Tours

See some of CRE’s top properties without leaving the conference hotel. Use cutting-edge virtual reality (VR) technology from Studio 216 to virtually tour three properties: The One Hundred East Ocean Long Beach Hotel will be 31 stories and house 427 rooms when completed, with 360-degree views and the highest outdoor rooftop bar on the coast of Southern California; Columbia Center Tower is the tallest building in Seattle, with class-A office space and tenants including Microsoft; plus an industrial project by Prologis. Following the virtual tours, Studio 216 will explain the use cases for developers, owners and asset managers to utilize VR technology.

For more information and registration, go to